Selling Tactics Effective with Job Searching
JOB SEARCHING AS A MARKETING EFFORT Most job seekers realize that the job searching process is a marketing effort. It requires some degree of "sales" skills. However, a common mistake job seekers make is perceiving sales skills as imposing their will on someone else. This comes from thinking about selling abstractly, or thinking about how stereotypical (and often unsuccessful) sales people try to sell things. The truth is no one wants to be "sold" on something, and that includes recruiters and ...Read the rest of this post »
February 4, 2012
Posted in: Careers
"3 Quick Tips To Becoming An Instant Copywriting Genius"
Copywriting is the ONE skill that will turn words into cash, and it's really the one thing you must learn if you're thinking of selling anything at all. From traditional direct mail and now to the internet, the power of words has already made millionaires out of ordinary folks like you and me! Successful copywriters know this. That's why they charge exorbitant fees for their services, which will no doubt still be money well invested. The good news is, you can have this power too. You can ...Read the rest of this post »
February 3, 2012
Posted in: Writing
How To Hire Like The Fortune 500's
A recent iLogos Research study revealed 94% of Fortune 500 companies now hire employees online, a stark contrast from 1998, when only 29% of them were doing the same. If you own or manage a small business, that means the vast majority of your fiercest competitors are now spending less time and less effort on recruitment. And that leaves them with more time to, simply put, get a leg up on you. Sure, it sounds like a threat. But isn't lack of technology an inevitable drawback for most small ...Read the rest of this post »
February 2, 2012
Posted in: Business
Finding a job with the right Corporate Culture
When people look for jobs, they are mostly focused on a fairly narrow set of criteria such as salary, job title, and commuting time. An important factor that most people don't give much thought to until after accepting a new position is the corporate culture. While just about everyone who isn't happy with the culture of the company they work for complains about it after they're hired, very few people examine corporate culture before accepting a job. CAUSES OF CORPORATE CULTURE The main driver ...Read the rest of this post »
February 1, 2012
Posted in: Careers
Establishing Yourself as a Known Authority to Get a Job
When it comes to finding a job, the fewer people you're competing against to get a position, the better. Responding to job ads posted on the major job sites is a highly competitive situation because for most positions, at least a couple hundred people will respond. It's far better for the employer to find you in a less competitive situation. This week's job searching tip discusses establishing yourself as a known authority so potential employers can find you. WRITING ARTICLES Writing an article ...Read the rest of this post »
January 31, 2012
Posted in: Careers
HR Off-shoring / Outsourcing
Finding a sting in rising healthcare costs, many large corporations are signing up for a reprieve by letting off-shoring / outsourcing providers handle it all, right from benefits to recruiting and all. Although, benefits administration off-shoring / outsourcing has been taking place for more than a decade, today's vendors aim to perform the entire functions of a HR department. Previously, off-shorers / outsourcers had the knowledge and expertise pertaining to one area of HR only i.e. ...Read the rest of this post »
January 30, 2012
Posted in: Business
Delivering Service to Keep your Job From Being Outsourced
One of the top concerns people in the job market have today has to do with outsourcing and globalization. Sometimes we look around and it seems like every company is looking to cut costs by moving jobs overseas. We would like to address this issue through a series of articles on the subject. The first issue we'd like to address is that of using a service orientation to stand out from the competition and keep your job from being outsourced. To illustrate, I'd like to share an example from the ...Read the rest of this post »
January 28, 2012
Posted in: Careers
The Six Sigma Approach
The Six Sigma Approach To put it in layman language, the Six Sigma proposition is all about improving capabilities of business process to such an extent that there in no margin for poor quality. Customers value unswerving, consistent, predictable and world-class quality from a product or service. More often than not however, businesses measure their performance on averages and average-based measures of the recent past. With a Six Sigma approach the organization ensures that the customers are ...Read the rest of this post »
January 27, 2012
Posted in: Business
Searching For An IT Job
Looking for an IT job is one of the easiest to perform due to the incredibly high demand in the IT field. As the Internet grows, corporations network through Intranets ' even the advancement of science has the demand for anyone with IT skills at an all time high. Computer technology continues to advance, change and grow and, in turn, increases the demand for new and diverse IT jobs. A job search for a person with the right skills is not only easy, but can be quickly done with the ...Read the rest of this post »
January 26, 2012
Posted in: Careers
SOME COPY TIPS FROM AN OLD HAND
I have been in the ad game for a long, long time. I have trained hundreds of writers, and I've been responsible for shifting millions of dollars in product worldwide. Here are just a few tips that I hope will help you do a better job, and make a bigger name for yourself. One. Whatever copy job you are working on - brochure, mailer, sales letter, press ad - always include a headline. A pertinent headline. A selling headline. This headline will be, or should be, powerful enough or intriguing ...Read the rest of this post »
January 25, 2012
Posted in: Writing