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Selling Tactics Effective with Job Searching

Sat, 04 Feb 2012 01:21:18 -0800

JOB SEARCHING AS A MARKETING EFFORTMost job seekers realize that the job searching process is amarketing effort. It requires some degree of "sales" skills.However, a common mistake job seekers make is perceiving salesskills as imposing their will on someone else. This comes fromthinking about selling abstractly, or thinking about howstereotypical and often unsuccessful sales people try to sellthings. The truth is no one wants to be "sold" on something, andthat includes recruiters and employers. If you think about timesyou came to decide you wanted to buy something, most likely itcan be boiled down to one of two motivating factors: anopportunity andor a challenge.Think about kids who buy the Nike Air Jordan sneakers. They buythem for the opportunity to be like Michael Jordan. Challengestypically occur when there is a dilemma about living up to one'simage of themselves. For example, someone may buy a Mercedesbecause they felt an internal challenge about being success...

"3 Quick Tips To Becoming An Instant Copywriting Genius"

Fri, 03 Feb 2012 01:26:40 -0800

Copywriting is the ONE skill that will turn words into cash, andit's really the one thing you must learn if you're thinking ofselling anything at all.From traditional direct mail and now to the internet, the powerof words has already made millionaires out of ordinary folkslike you and me!Successful copywriters know this. That's why they chargeexorbitant fees for their services, which will no doubt still bemoney well invested.The good news is, you can have this power too. You can writeyour own sales- pulling copy everytime - if you know the'tricks'.Well read on and I'll reveal to you jealously-guarded tipsthat can turn you into a copywriting genius quickly... Start A Sales Letter 'Swipe File'Simply start collecting winning sales letters AND emails into a'swipe file' that you can refer to for : Your own education As an 'idea generator' for your copy As inspiration and motivationYou'll find this 'swipe file' invaluable to writing your ownkiller copy. Successfu...

How To Hire Like The Fortune 500's

Thu, 02 Feb 2012 01:31:23 -0800

A recent iLogos Research study revealed of Fortune companies now hire employees online, a stark contrast from ,when only of them were doing the same. If you own or managea small business, that means the vast majority of your fiercestcompetitors are now spending less time and less effort onrecruitment. And that leaves them with more time to, simply put,get a leg up on you.Sure, it sounds like a threat. But isn't lack of technology aninevitable drawback for most small businesses? Absolutely not.Maybe , even years ago. But not today.Every time we do market research with small businesses, we hearthree top reasons why the business has not yet implemented anonline hiring solution, in which job candidates apply online:. The cost is too high . They lack the technological know-how. They believe setting up a recruitment software would takelonger than just doing it the old-fashioned wayThose are all valid concerns, considering most small businessesoperate on...

Finding a job with the right Corporate Culture

Wed, 01 Feb 2012 01:36:00 -0800

When people look for jobs, they are mostly focused on a fairlynarrow set of criteria such as salary, job title, and commutingtime. An important factor that most people don't give muchthought to until after accepting a new position is the corporateculture. While just about everyone who isn't happy with theculture of the company they work for complains about it afterthey're hired, very few people examine corporate culture beforeaccepting a job.CAUSES OF CORPORATE CULTUREThe main driver of a company's culture is its senior managementteam. These people set the stated business objectives. They alsoset unstated guidelines by the way in which they manage people.For example, Jack Welch set a culture of people focused oncompetition and selling more than competitors when he set abusiness objective that all GE companies had to be in theirmarkets. Sam Walton set a corporate culture of attention todetail by visiting individual Wal-Mart stores personally andinquiring about minute...

Establishing Yourself as a Known Authority to Get a Job

Tue, 31 Jan 2012 01:36:57 -0800

When it comes to finding a job, the fewer people you'recompeting against to get a position, the better. Responding tojob ads posted on the major job sites is a highly competitivesituation because for most positions, at least a couple hundredpeople will respond. It's far better for the employer to findyou in a less competitive situation. This week's job searchingtip discusses establishing yourself as a known authority sopotential employers can find you.WRITING ARTICLESWriting an article is a great way to raise your profile in yourindustry andor profession. Published authors are perceived asexperts and more knowledgeable than others in the profession. Ifyou've discovered an interesting way of doing something at workthat you think others would like to know about, that could be agreat topic for an article. Of course if it's something uniqueto your company, you need to make sure your employer wouldn'tconsider it a proprietary trade secret. Another potential topicis discuss...

HR Off-shoring / Outsourcing

Mon, 30 Jan 2012 00:36:58 -0800

Finding a sting in rising healthcare costs, many largecorporations are signing up for a reprieve by lettingoff-shoring outsourcing providers handle it all, right frombenefits to recruiting and all. Although, benefitsadministration off-shoring outsourcing has been taking placefor more than a decade, today's vendors aim to perform theentire functions of a HR department. Previously, off-shorers outsourcers had the knowledge and expertise pertaining to onearea of HR only i.e. contribution administration, and knew zilchabout HR information systems or vice versa. Today, success thathas come from off-shoring outsourcing has led specialisedvendors to merge in a bid to create a one-stop shop for globalemployers. Now, companies looking to run a particular departmentat half cost are smoothly able to unload the entire work to anoffshore outsourcing vendor without tying up the works.And, as the off-shoring outsourcing market matures, costsacross all segments have experie...

Delivering Service to Keep your Job From Being Outsourced

Sat, 28 Jan 2012 01:28:29 -0800

One of the top concerns people in the job market have today hasto do with outsourcing and globalization. Sometimes we lookaround and it seems like every company is looking to cut costsby moving jobs overseas. We would like to address this issuethrough a series of articles on the subject. The first issue we'd like to address is that of using a serviceorientation to stand out from the competition and keep your jobfrom being outsourced. To illustrate, I'd like to share anexample from the world of retail banking. In New York City, Philadelphia and New Jersey, an interestingphenomenon can be observed in retail banking. The fastestgrowing bank in these areas is Commerce Bank, a bank whosefounder, Vernon Hill, realized the value or customer service.Traditional banks were competing on price: who could offer thehighest interest rates or give away the most things for free. Heunderstood that this was less important to most people thandoing their banking business at a convenient ...

The Six Sigma Approach

Fri, 27 Jan 2012 01:29:57 -0800

The Six Sigma Approach To put it in layman language, the SixSigma proposition is all about improving capabilities ofbusiness process to such an extent that there in no margin forpoor quality. Customers value unswerving, consistent,predictable and world-class quality from a product or service.More often than not however, businesses measure theirperformance on averages and average-based measures of the recentpast. With a Six Sigma approach the organization ensures thatthe customers are not presented with a variant experience of theservice or product every time. The idea is to reduce variationand improve business processes to such an extent that customersare delighted with the consistency of the product or servicequality. The Six Sigma approach recognizes and eliminates defects througha structured, data driven, problem solving method by usingpainstakingly collected data which is further subjected tostatistical analysis. Quantitatively, a Six Sigma approach meansfewer than...

Searching For An IT Job

Thu, 26 Jan 2012 01:26:20 -0800

Looking for an IT job is one of the easiest to perform due tothe incredibly high demand in the IT field. As the Internetgrows, corporations network through Intranets ' even theadvancement of science has the demand for anyone with IT skillsat an all time high. Computer technology continues to advance,change and grow and, in turn, increases the demand for new anddiverse IT jobs. A job search for a person with the right skillsis not only easy, but can be quickly done with the accessibilityof online IT employment web sites.When an IT professional is embarking on a job search, it isimportant to keep in mind that these jobs tend to pay very well.With the high demand for IT employees, the first job that anindividual comes across may not be the best one as far as payand benefits. Contrary to how many other people looking foremployment have to search ' submitting resumes and oftensettling for less pay or entry level positions ' ITprofessionals can often take the time to 'shop' a...

SOME COPY TIPS FROM AN OLD HAND

Wed, 25 Jan 2012 01:30:54 -0800

I have been in the ad game for a long, long time. I have trainedhundreds of writers, and I've been responsible for shiftingmillions of dollars in product worldwide. Here are just a fewtips that I hope will help you do a better job, and make abigger name for yourself.One. Whatever copy job you are working on - brochure, mailer,sales letter, press ad - always include a headline. A pertinentheadline. A selling headline. This headline will be, or shouldbe, powerful enough or intriguing enough to draw your targetinto the compass of the body copy. If it can do that, you are ona winner. To put it simply, your headline should be a snapshotof your sales message - a prcis of your offer or promise. Inother words, a headline that says: Buy this product and get thisbenefit.Two. Always remember, people don't buy products, they buy thebenefits of owning those products. A man doesn't buy a sportscar because it is precision engineered or aestheticallydesigned. He buys it because of t...

Searching For An Executive Job

Tue, 24 Jan 2012 01:39:39 -0800

A job search for executives is far less complicated today thanit has been in the past. Anyone who is looking for an executivejob can simply look to the Internet where there are hundreds ofemployment websites, with many specifically geared towardsexecutives. These websites offer individuals the opportunity tonetwork with other executives in order to share ideas, offercommunication about opportunities and support that can be usefulduring a job search.The best way to begin looking for an executive position is tohave an exceptional resume that provides any potential employerwith an individualized declaration of that person's educationaland employment history, in addition to their professionaldirection anticipated for the future. The resume is such animportant part of a job search that it can truly mean thedifference between landing an interview and having the resumediscarded. There are a number of things that can set onecandidate apart from another, and an outstanding resum...

Students Searching For A Job

Mon, 23 Jan 2012 00:25:02 -0800

Searching for a job has become easier than ever for those whoare graduating from school and looking to enter the workforce.Many schools offer guidance services as well as networkingopportunities for graduates looking for work after finishingschool. Recruiters often work hand in hand with career serviceson a number of campuses to connect with the kind of individualsthey have in mind for specific positions. While these types ofservices can open doors to several people, hardly anythingoffers more in their job search than online employment web sites.The number of online employment web sites with thousands ofpositions just waiting for the right person to apply for themare plentiful ' and most likely one of the best places to do astudent job search. Online job websites feature a number ofentry level positions as well as higher level positions to thosewho meet specific qualifications. Those who aren't limited to arestricted location for employment can benefit from onlineemploy...

Sure-Fire Copywriting Tips

Fri, 20 Jan 2012 00:28:16 -0800

As you know, good sales copy is critical to your success online.Although it's not something that you can learn overnight, hereare a few pointers to increase your response rates .... Focus on benefits, not on features. For example, the specialty pet bed you're selling might have adurable polar fleece lining. That's a feature. The benefit isthat it will keep your pet warm, snuggly, and happy on coldnights. Another benefit would be that it saves you money becauseit can withstand considerable wear & tear from your bouncy pet.. Focus on your customer - not yourself. Who can resist a conversation about themselves? ;- Prospectivecustomers want to hear about how your product is going to helpor benefit them personally.. Use emotionally-charged action verbs where appropriate. Strong words that evoke images and emotions are great at gettinga prospect to respond to your ad. Words like "smash" areexamples of action verbs.. Be ruthless - edit out all unnecessary text. ...

NEWS FLASH!! BAD SPELING AFEKTS BIZNEZ!

Wed, 18 Jan 2012 01:18:18 -0800

Did you know that somewhere around of all websites have oneor more of the following problems? typing errors spelling mistakes grammatical problems punctuation problems.Wow! A whopping !Hard to believe??No, I don't think it is.In my daily business life I briefly skim or read anywhere up tohundreds of web pages, brochures, flyers, business cards andemails per day.I'm lucky - I've got a proofreader's eye I'll give it backsoon - haha which means that mistakes like those mentionedabove just JUMP OFF THE PAGE and draw my attention to them.I can't help myself - I'm a wordsmith, a lover of words, anddespite all those years at school with my eyes rolling back inmy head with boredom during the English class, the informationsomehow seeped into my brain and it stuck. Now I'm one of those people who wants to correct the mistakes onrestaurant menus, much to the horror of my friends and bizassociates. I used to carry a red pen to ma...

Background Checks - Quintessential In Today's World Of

Tue, 17 Jan 2012 02:27:58 -0800

A background check is essentially a verification procedure. Itis a method of investigating the past of an individual and hisachievements and failures for the purpose of recruitment. Thishelps the employer to judge the validity of informationfurnished by the prospective employee. Any company must go through a proper and systematic backgroundchecking before making a hiring decision. Background checks haveproved to be more beneficial and effective in comparison topersonal interviews and information provided by resumes andReference Letters. Background checks are organized methods of investigation, wherethe company follows a particular course of action by conductinga research work as par requirement disregarding additionalunnecessary details. The requirement of screening by Federal orSate Law has become necessary in most professionalspecifications. Background check becomes more crucial and indispensable when anemployer has to select the best among several potentialapplican...

Searching For A Federal Job

Mon, 16 Jan 2012 02:44:17 -0800

Many years ago searching for a federal job was a long,complicated and drawn out process. Today, it has been become farless complex and is now just a three-step process. Finding afederal job used to be accomplished through postings in agovernment office branch and sometimes in libraries. Today,finding an opening can be done right on the Internet. There is aweb site that lists federal jobs also lists many state, localand even private business positions. Many of the federal, stateand local jobs can be applied for right online. If a positionrequires a resume, individuals can take advantage of onlineresume development and transmission.Looking for a federal job can be done at most Federal buildingsaround the country and even through an interactive voiceresponse telephone system for the hearing impaired. A search mayturn up something called a 'hot job', which is a job that needsto be filled immediately. The office of personnel managementusually posts these for those who are in...

How to Make More Job Contacts Faster, through Viral Marketing

Sun, 15 Jan 2012 00:44:03 -0800

b>Are you in the job market? Sick of every blog-byte crammingdown your throat that you have to get out there and network?Feel like your traditional networking efforts have turned into aself-destructive waste of time?Online Social Networking OSN, a form of viral marketing, is abetter way to hook up to opportunity. Done right, it'll dowonders for your self-esteem and warp-speed your contactdevelopment.Viral marketing is a marketing phenomenon that's used tofacilitate and encourage people to pass along a marketingmessage. Comparable to throwing a match into a parchedforest, the resulting wildfire rapidly propagates itself asinitial targets pass the promotion onto others. Achieve the sameresults through OSN and watch your career search efforts heat up.Online social networking has the same element of exponentialmarketing. Used in a job hunt, OSN by its infrastructureeliminates many of your hassles of connecting with people ofinfluence, and vice-versa, but not in the way y...

The Informative Seller

Fri, 13 Jan 2012 00:10:50 -0800

There is more to selling a business than just propping up a "forsale" sign and waiting for the offers to roll in. When preparingyour business for sale, you must collect a vast amount of dataand make it available to buyers. A well documented businesssells! The following is a list of information you will need tocompile to present to potential buyers:Two to three years of financial statements. It is safe to assumethat any interested buyer will want to know about the financialstatus of your business: what it makes if anything;depreciation, staff wages, owner's wages, and tax liabilities.Collect your business's financial information, including: profitand loss statements; balance sheets; depreciation schedule;staff wages and expenses benefits, etc.; owners' wages andexpenses; and owners' personal tax returns. This will provide apotential buyer with a real bird's eye view of where yourbusiness's costs exist, and will help to make their decision. Year-to-date sales figures....

Do You Have The Leadership Trait In You To Pick The Right Player

Sun, 08 Jan 2012 00:46:30 -0800

An important aspect of leadership is having the ability tochoose the right people for the right job. This is a vital rolethat leaders will invariably be called upon to perform. In anyteam sport, a great deal of time is spent in picking the rightplayers for the game. Selection is done keeping these factors inmind as player's skill, form, the right place in the team andthe likely opposition that the team will confront. As in sports,in business too, leaders need to select the right team andplayers for a particular job, assign them specific tasks in linewith their skills and proficiencies. To field a match-winningteam, you first need to understand the game to be played and theskills and abilities required to play it. A football team cannotplay baseball if you aim to win at the top. Also, you have toplace the right player at the right position. In order to make the right choice, you first need to simplifythe broader team goals into specific, individual tasks. You canwrite do...

Job Lead Websites To Use In Your Telecommuting Search

Fri, 06 Jan 2012 00:25:36 -0800

Let me ask you a question: are you tired of using job sites onlyto find scam after scam? I bet you're nodding your head inagreement to that question. I know that I was sick and tired ofspending all my time online searching for telecommuting jobsonly to find scams. Any type of free job site is going to have afew scams, but some sites have more legitimate jobs than others,and some are easier to use than others.There is one job site that I enjoy, have found the mostlegitimate jobs from, is the easiest to search through, and hasa good variety of jobs. This site is http:www.craigslist.org.If you've never used this job search website, I would startusing it today!What makes it such a superior job lead website? Well, let metell you what I personally like about it. I like that there isan option to search telecommuting jobs only; not too many jobsites have this option built into the search feature. You simplygo to whatever city you want, select whatever category you want,and ...

Seven tips to be a memorable speaker

Wed, 04 Jan 2012 01:25:41 -0800

Seven tips to be a memorable speaker By Tracy Brinkmann .Be different. Memorable speakers do not attempt to be one ofthe crowd. Memorable speakers set themselves apart - they standout. They stand out with something they do or say, the way theypresent themselves or their material. One technique I use in myspeeches is magic. A simple magic trick can easily drive home apoint you want your audience to remember. Memorable speakers donot just stand in front of the audience and talk..Remain positive. Regardless of the topic, memorable speakersremain positive. Memorable speakers consistently try tocommunicate a message of what TO do rather than what NOT to do.To be a memorable speaker spend more time in your speech givingyour audience tips and techniques to help them get out of theirrut or fix their problem rather than spend a lot of time tellingthem how they got into the situation. You can use the downsideas a tool or a speaking point but focus the majority of yourattentio...

Keywords For Job Searching

Tue, 03 Jan 2012 00:44:53 -0800

There are keywords that work better then others and not everysingle one of the keywords listed below will pull up legit jobsevery time, but they are worth using. You might just uncover agem of a job!Try the following telecommuting keywords when searching for ajob.- telecommuting - telecommute - telecommuter - telework -teleworking - virtual - virtual employee - virtual company -virtual assistant - virtual office - working virtually - homeworkers - home-based - home-based employee - home-basedemployment - home-based jobs - must have home office - must havedsl - remote work - remote contractor - outsourcing opportunity- freelance - freelance jobs - employee or IC -independent contractor - off-site - self-employedSo there you go! A great start for your job search. It'simportant to use keywords like the above so that you have abetter chance at weeding out the scams About the author:Nell Taliercio is the publisher of a weekly telecommutingnewsletter that helps mo...

How to Receive Multiple Job Offers After You're Fired

Sun, 01 Jan 2012 02:10:58 -0800

The more you try to be in control, the less you reallyare'in life and at work. You just got fired and you think it'sthe end of the world. You're looking at the wrong end. Asksurvivors of the most popular reality television shows andthey'll tell you 'If you have to eat a cockroach, don't spendtoo much time thinking about it.' Keep focused on the end-gameand move on.Know yourself, have a plan, make a footprint. Afteryou're fired, the raw power needed to convert a job loss into ahigh-voltage catalyst that gains multiple job offers issurprisingly simple. Consider these energizers:Who you are? Detangle your sense of job from your senseof selfWhere are you going? Design a five-year plan for careerfocus directionWhat can you do? Maintain a life-long log of your careerachievements 'Getting fired is a lot like getting divorced,' saysSteve Johnson, Vice President of Information Systems for R. L.Stevens & Associates Inc., http:interviewin...

Four Job Interview Mistakes That Can Torpedo Your Chances of

Sat, 31 Dec 2011 01:24:48 -0800

What are the worst mistakes job hunters make? It turns out thereare four big ones. These four mistakes turn up repeatedly whenexecutives responsible for hiring talk about the reasons whysomeone didn't get a job offer. If you make even one of them, you'll drastically reduce yourchances of getting selected. Interview mistake : Thinking like a job hunterThe only reason why an employer hires you is because they wantyou to achieve certain results for them. Or solve specificproblems. In other words, you have something of enormous valueto offer the employer. Yet, most who turn up for a job interview think that the onlyone with anything worthwhile to offer is the employer. Result --they treat a job interview as a one-sided affair where theinterviewer holds all power. To be successful at interviews, it's essential that you become afull participant in the meeting, retaining equal power. Just asthe employer must judge if you're the right person for them, youmust judge if this ...

Tips for lowering your cell phone bill

Fri, 30 Dec 2011 00:22:08 -0800

Even though you are charged a monthly fee, additional chargescould drive your bill much higher. If you are keeping your billon a budget, here are a few tips that will help.--------------------------------------------------------------------------------- If you are on a tight budget, choose a plan with low monthlyfee and low minutes. You can still use a landline phone orpayphone for the majority of your calls. - Limit the use of your cellular phone to check voicemail. Youwill be charged airtime. Use your home or work phone to checkit. Check with your carrier on how to access your voicemailusing a landline. Usually you just have to push when yourgreeting plays then put in your password.- Use free calls offered by local businesses - Many times localcompanies like TV stations, auto towing, radio stations, etc.may contract with your cellular provider to offer free calls totheir companies. If you need to call these companies, takeadvantage of these special numbers.- Do...